GMIR Jewelry — Where light becomes eternal.

GMIR is our founder’s family name. It comes from Qumayr, “little moon” in Arabic, born of Qamar, the moon. Light, brilliance, beauty: the name already speaks of the craft.

An anecdote to begin with: an Excel file a developer named “GMIR JEWELRY” so he could find it again. The agency turned it into a brand, and he let himself be convinced.

The founder

Thirty-five years between two worlds.

China first, Beijing then Shanghai, as a student of Mandarin. Then Paris Dauphine, and a commercial career in transport, on the Chinese market.

1999: a meeting in Hong Kong with a Frenchman in fine jewellery. The field that had always drawn him, he says, “because I love luxury and the world of elegance”. Exceptional pieces in natural diamond followed, chosen with a partner in Shenzhen and worn in Paris, Barcelona, Antwerp and Tunis.

In 2025 he returned to the trade fairs, starting with Hong Kong, then Tokyo, Dubai, Mumbai and Shanghai, and discovered lab-grown diamonds. In November, GMIR Jewelry was born.

“I decided to go back into jewellery, but not classic jewellery. Lab diamonds really are the future.”

The path

A few milestones

1989
The departure. Beijing, then Shanghai: two years in China, then Paris Dauphine.
1999
A meeting in Hong Kong. The field that had always drawn him: luxury and the world of elegance.
1999–2005
Exceptional pieces in natural diamond, chosen with a partner in Shenzhen, worn in Paris, Barcelona, Antwerp and Tunis.
2025
Back to the fairs in Hong Kong, Tokyo, Dubai, Mumbai and Shanghai. The discovery of lab-grown diamonds. In November, GMIR Jewelry.

The purpose

Making diamonds accessible.

Offering an engagement diamond almost always runs into the same sentence: it isn’t in the budget. The whole house was born from that sentence.

Making diamonds accessible

To young couples first, who so often hear: it isn’t in the budget.

Without losing the magic

The pleasure of giving, the emotion of the gesture, and light at the end of it all.

A fair price, not a low price

Adding value rather than artificially lowering the price.

“I would like luxury to stop being reserved exclusively for one kind of person.”

The conviction

The lab-grown diamond, from seed to stone.

A lab-grown diamond is a real diamond, identical to a mined one: only its origin differs. Here is how it forms, what a gemmologist sees in it and what it costs.

Carbon

Thousands of metres underground, under extreme pressure and heat, natural diamond forms over millions of years. The laboratory recreates those same conditions: in a few weeks, the carbon crystallises and our diamond is revealed.

What the gemmologist sees

To the eye and under the loupe, nothing: the same brilliance, the same hardness. Only an equipped laboratory reads the trace of its growth, and records it on the certificate.

Value

For equal quality and weight, about four times less than a mined stone. And without mining.

“Is a child born thanks to science fake? It is a human being. A diamond born in a laboratory is still a diamond.”

All about lab-grown diamonds Frequently asked questions

A house between three worlds

Six collections

Europe brings restraint, proportion and timelessness. Asia and the Middle East bring colour, light and generous volumes. Six collections, one for each diamond colour.

The signature piece: a yellow diamond solitaire. The first stone chosen for the house: a blue diamond pendant.

Our advice

Listen first, then advise.

Our founder is a jeweller, not a salesman. He answers in French, English, Arabic and Italian, by video call or telephone.

The selection
In person, at the Hong Kong and Dubai trade fairs.
The certificate
From 0.3 carat, an independent laboratory report, its number laser-engraved on the girdle.
The materials
14- or 18-carat gold, yellow, white or rose.
Time to decide
Thirty days to return, with cleaning and polishing offered.

Book an appointment

Six words

Jewel · Light · Design · Advice · Emotion · Trust

A house you discover, then recognise.

Discover the collection

GMIR Jewelry — Where light becomes eternal.

Thirty-five years between two worlds.

A few milestones

Making diamonds accessible.

Making diamonds accessible

Without losing the magic

A fair price, not a low price

The lab-grown diamond, from seed to stone.

Carbon

What the gemmologist sees

Value

Six collections

Prism

Lumière

Soleil

Rivière

Ivy

Amour

Listen first, then advise.

The selection

The certificate

The materials

Time to decide